Does Your Shop Front Sell Your Business?

August 20, 2014  by admin  •  Articles News Shop and Office Fitting

Does Your Shop Front Sell Your Business?

As a shop owner, you probably put a lot of time and effort into visual merchandising and maintaining your store to encourage customers and increase profits. But owners often neglect the first thing the customer sees – the shop front.

When it comes to attracting customers, the product you are selling isn’t as important as the way you present it. The better it looks, the better your chances of engaging customers and encouraging them to enter your store. Here are a few simple, do it yourself ways of brightening up your shop front:

• Keep it clean. Wash your windows, dust window sills and clean away any graffiti and other messes immediately.

• Merchandising. Use your newest stock to create interesting displays in your windows and add signage to draw attention.

• Lighting. This is especially important if your store is open at night time.

Any marketer will tell you that keeping your image current is a vital part of brand marketing. A tired or old fashioned shop front won’t just fail to attract customers – it can actively discourage them from entering from your store and lead to negative thoughts about your brand. If your shop front is looking dated, it might be time to call in a professional shop fitting team for a refit or renovation.

A shop fitter can help you to redesign:

Frontage. If you’re rebranding, there’s no better way to make a statement than to change the front of your store. It can be as subtle as changing your windows or doors, or as dramatic as giving it a complete facelift. Whatever you decide, you’re bound to get some attention.

Signage. Leave signage to the experts – a hand written sign looks unprofessional in the hands of an amateur. Digital signage is a popular and increasingly affordable option these days, and can be very effective in attracting customers.

Lighting. Bad lighting can be a store’s undoing. To make your product look its best, you want the best lighting. A professional shop fitter can help you to choose the most flattering fittings and fixtures.

Inside the store, you might like to install new:

Display cabinets – New cabinets and counters can give your store a whole new lease on life. A shop fitter will help you to choose the best layout for your store and to find the best fittings for your budget.

Flooring – It’s great when you’ve got crowds of people coming in and out of your store each day, but it can take its toll on your floor. Consider a hard wearing epoxy to stand up to the wear and tear of all those new customers that your renovation will entice.

Murchie Constructions are one of Bundaberg’s leading shop fitting and commercial building companies.

For more information on how we can help you to attract more customers with a new shop fit out or renovation, contact us today on (07) 4132 7777.